Peaks / Crowd Funding

I found this great video to help me as I enter the last stages of editing and I put together this crowd funding video.
I could not embed the video, but here is the link...

https://www.youtube.com/watch?v=iUaxi8O1whg#t=41

This video told me steps to create a crowd funding video...

STEP 1   Identify a clear mission statement

STEP 2   Personalize the mission statement

                   "How do my personal memories influence my work and make me want to go to work?"

STEP 3   Blurt and Blab (Finding the Story)

                    Stories of the mission statement in action

                    An experience with a particular child

STEP 4   Connect the Mission Statement, Personal Experience and Story

                    -Who I am

                    -The story

                    -The ask

STEP 5   The ASK 

                   "The thing that can fail the most in any fund raising campaign is forgetting to ask."

                Soo... How do I ask?

                  Craft a short, simple message

                   Three options for how to ask...

                           1- Super Simple "Would you consider a gift of x ammount?"

                           2- Be specific "For $20, would you support a child in this program?"

                           3- Don't ask to donate at all "Join us in making a difference"

                     Keep Three things...

                            After you ask... Keep quiet. Let the message sink in.

                            Keep your perspective. 

                            Keep your chin up. 

This format works well for a straight up pitch. I would need to modify it in order to use the footage that I already have.