Vitamin L Promotional Video Project Proposal
Field of Interest:
I am interested in working with media. More specifically I want to film and edit a promotional video consisting of interviews, concerts, little kids, graphs, handshakes, and inspirational pictures.
Two years ago in Mr. Asklar’s class I made a video for a project and I had a lot of fun. My cousin, Anthony, makes youtube videos and he and his friends have their own channel. We have made videos together before and I really enjoyed it.
Last summer I was featured in the first Vitamin L music video “Step Up, Speak Out!”. I got to meet Jeff Hodges, the filmmaker, in the process. Interestingly, Jeff is a former student of Mr. Asklar’s, and like me, he did the video project. This connection inspired me to want to do film more seriously.
Goals:
I have many external goals and personal goal related to this project. Externally I want to help Vitamin L. Jan and Janice Nigro have helped me so much over the past 7 years and I want to give back. I hope this video is able to provide Vitamin L with more concerts and helps Vitamin L grow. The more kids Vitamin L impacts the better.
I want to create a two to three minute documentary style promotional video that can be sent to local schools in the form of a press kit. A press kit is a promotional package that includes pamphlets, letters, pictures, and sometimes videos. To save money on printing I want to create an electronic press kit, or e-press kit.
On a personal level I have many other goals. I want to get better at speaking at board meetings. A lot of times I sink into the background at board meeting for Vitamin L but now I am going to have to stand up and lead discussions about what the video should be. I will have to be organized and prepared for all meetings. I also hope to improve my time management in this project. I am going to plan out each week based on how long each thing will take. I will have a separate Google calendar named “Vitamin L Promotional Video” and I am going to share it with Janice Nigro, and whoever my mentors end up being. I will put events on my phone calendar during the day and transfer them at night. At the beginning of each week I will post my plans and goals for the week ahead. At the end of each week I will post a reflection on my accomplishments, and failures of the past week and think about how to improve.
I also hope to improve my social skills with adults. I am an outgoing guy, but when I talk to adult strangers I sometimes stutter and talk in a weird way. I will be running meetings between my mentor and Janice Nigro. Running the meeting will force me to be prepared and help me face my fear. Also, through the interviews I will be able to practice talking to strangers which will come in handy in the future. I have looked up interview strategies and I will study these strategies in order to have successful interviews.
Specific Plans:
This project is split into four parts (though they will likely overlap); Planning, Filming, Editing, and Distributing. I don’t know how long each part will take but here is a list of things I have to do in each. (I will meet with the Vitamin L board every first Tuesday of the month)
Planning
-I got a great book called video nation. (I will read this book for the first week of the project)
-I’m going to read this book and summarize it on my blog.
-This book covers every aspect of creating a video including…
-being independent
-being cheap
-suggested equipment
-best interview strategies
-filming and editing techniques
-advanced editing
-and how to share effectively
-Then after I have secured equipment from either pegasys, or a friend of Vitamin L
-Start filming concerts
-March 7th
-March 14th
-March 2tst
-Contact and meet with my out of school mentor
-Refine the plan to finish by June
-Discuss the video at the Vitamin L board meeting on January 14th
-share the project proposal
-Research promotional video filming techniques
-understand what the final product should feel like
-Create a basic Idea of the video with a story board
-Talk to Janice about who to interview
-Contact those people
-Send them media release forms
-Get a hold of some filming equipment and editing software
-Talk to Janice about when I can film concerts
-Have the schools where the concerts are give the kids media release forms
-Meet with my out of school mentor and Janice and fine tune the storyboard
Filming
-Talk to my out of school mentor about ways to store the video and back it up (their strategies)
-Film interviews in a professional setting and make it enjoyable for the interviewee
-Film concerts and get lots of interaction between the chorus members and the kids
-Film on-the-spot interviews with staff (principals teachers)
-RECORD their information
Editing
-Spend time organizing all of the footage into these sections
-Interviews
I want to interview the kids in vitamin L
Kids who watch the concerts
Parent of kids in Vitamin L
Teachers that use the music
Jan and Janice
Jeff Peterson
Random people at concerts
-Concerts
-Blurbs
-Other
-Meet with my out of school mentor with my computer and have them help me set up the program (preferably a program they are used to using)
-take notes while they are teaching how to use the program
-Portion out the remainder of the time towards editing and finalizing
-Meet with Janice regularly to make sure we are on the same page
-Finalize the product and show it off at the next meeting on June 2nd
Distributing
-Send Janice a copy of the Video and post on the following
-Youtube
-Facebook
-The Vitamin L website
-Email
-Twitter
Presentation
-I want to finish the project 5 days early in order to prepare for my presentation
Research Questions:
Macro questions: (about filming and promotional videos in general)
-How to keep it interesting and keep attention
The use of angles?
The use of lighting?
-How do I legally film people? What are the laws and restrictions?
Does everyone need a media release form?
-What are the biggest mistakes promotional videos sometimes make?
What were the mistakes of the first promotional video?
-What should be the pace of the video?
Should the speed vary?
-Do I need someone else with a different camera?
-How much of my time will each of the following take up?
Planning
Filming
Editing
Distribution
Micro questions: (about interviews and Vitamin L specifically)
-How much of Vitamin Ls income is from Donors? (not schools)
-Can I get an interview with Someone from the Center for Transformative Action?
-Am I allowed to film the kids at concerts?
-Who is the target audience of this video?
How do I target them?
-If this is going to cost money… how do I pay for it?
Can I get the money from Vitamin L?
-How often should I meet with Janice and my mentor? Should I see them together?
-Am I allowed to use this song? B.E. Taylor Group - Vitamin L
Potential Resources:
-Pegasys- Local Company that lends video equipment to non-profits
-The essay I wrote in government about Vitamin L- For facts
-I’m getting a copy of the old promotional video from Janice
-The Vitamin L board is a big resource
They know about our fan base and the target audience of this promotional video and can help steer me in the right direction
No comments:
Post a Comment