Tomorrow I will be interviewing Dr. Whitehead at CTB.
In order to account for the sound of other people I will have him with a mic.
The questions I want to ask him are as follows…
Can you tell me a sentence starting with "Vitamin L is"?
Why should people support Vitamin L?
If you had to describe Vitamin L in one word what would that be?
What is your connection to Vitamin L?
Thursday, June 5, 2014
Wednesday, June 4, 2014
Script for Crowd Funding Video
Basic Layout
--------------------------
Who I am
What my goal is with this video
What Vitamin L is (my words and others words)
I tell a story using footage from the concert
Words from Baruch
The ask
Credits
--------------------------
Specific Layout
--------------------------
http://articles.courant.com/2013-02-07/news/hc-newtown-choir-controversy-20130207_1_choir-superintendent-janet-robinson-newtown-youth-academy
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--------------------------
Who I am
What my goal is with this video
What Vitamin L is (my words and others words)
I tell a story using footage from the concert
Words from Baruch
The ask
Credits
--------------------------
Specific Layout
--------------------------
*Camera on me*
"I’m Josiah Rawlings, I want to take you into the world of Vitamin L. I am one of the captains of this unique team."
"I want to tell you about our crowd funding program, and convince YOU that Vitamin L is a cause worth supporting"
"What is Vitamin L?"
(CONSIDER): Josiah: “Vitamin L is music. Vitamin L is uplifting. Vitamin L is an important part of the Ithaca community.”
*THEN transition to other footage*
"Vitmain L is...
(Words from Mrs. Little, Mrs. Preston, Baruch, and from kids in between.)
Then the quote from the Syracuse concert “Vitamin L was also honored by president Obama for their many years of service working with kids.”
ALSO: Any shots / montages on the outreach efforts of Vitamin L?
"When I was in 3rd or 4th grade Vitamin L came to my school. I especially remember after the concert when the kids get to get high fives from the chorus members. I remember walking down the hall and getting high fives, and at the end of the hall was my favorite chorus member, my hero, I ran up to him and gave him a big hug. Now, a couple years later I was at a concert and a kid ran up to me after a concert and gave me a big hug. That was a very special moment for me, to see everything come full circle like that. That is what Vitamin L is about to me."
*have shots of the kids giving and getting high fives.*
“Maybe the best person to help me send this message about Vitamin is Dr. Baruch Whitehead.”
*Baruch Whitehead telling why people should give to Vitamin L.*
"We ask that you give x amount to Vitamin L. Join us in making a difference."
http://www.music.ucla.edu/music-outreach-1 (for the opposite side of the age spectrum)
http://finearts.uky.edu/music/outreach (international view)
http://www.bqcm.org/outreach.htm (stateside view)
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Do's and Don't's of a Crowd Funding Video
https://www.youtube.com/watch?v=quVjTspySPo
Never Wing it! When talking on camera, have a well thought out script
Talk about rewards, but don't go on and on. Does the Vit L thing have rewards?
Don't end the video with a "Thank You" End with a final Call to action!
https://www.youtube.com/watch?v=4SI6tMBw8Ng
Start the video from a place of passion
Start at a place of honesty and sincerity
Prove that there is love for the project outside of my own love.
It is pivotal to know your audience!
https://www.youtube.com/watch?v=0452NA7OnzU
Have an online presence before you start a crowd funding campaign.
Does Vitamin L have a facebook page, Twitter?
Number of followers does not equal a lot of money.
Never Wing it! When talking on camera, have a well thought out script
Talk about rewards, but don't go on and on. Does the Vit L thing have rewards?
Don't end the video with a "Thank You" End with a final Call to action!
https://www.youtube.com/watch?v=4SI6tMBw8Ng
Start the video from a place of passion
Start at a place of honesty and sincerity
Prove that there is love for the project outside of my own love.
It is pivotal to know your audience!
https://www.youtube.com/watch?v=0452NA7OnzU
Have an online presence before you start a crowd funding campaign.
Does Vitamin L have a facebook page, Twitter?
Number of followers does not equal a lot of money.
Monday, June 2, 2014
Tyler's Presentation
Today I observed my classmates WISE presentation. Overall he did a great job with his presentation.
Like Tyler, my humor will be one of my assets when going into the presentation. It is key to have the audience enjoy the presentation.
Although I was impressed by his presentation, I did notice some things that I would like to improve upon for my presentation...
For my WISE presentation I want to...
Explain all vocabulary at the beginning of the presentation
Say at beginning if I will be taking questions during the presentation
Have a good amount of pictures in the presentation
Keep the audience engaged - read the audience
Don't read off the slides
Describe prior knowledge at beginning
Also, one of the criticisms Ms. Lord gave was that Tyler did not address his weaknesses in his blog very well and did not work to fix them.
So here, and now I will address one of my weaknesses. Research. I don't have enough research. I need an annotated bibliography at the end of this so I need sources.
I just did some research and recorded it in my last post but that is not enough. In order to have more research I will have three more research posts before the end of this project.
Like Tyler, my humor will be one of my assets when going into the presentation. It is key to have the audience enjoy the presentation.
Although I was impressed by his presentation, I did notice some things that I would like to improve upon for my presentation...
For my WISE presentation I want to...
Explain all vocabulary at the beginning of the presentation
Say at beginning if I will be taking questions during the presentation
Have a good amount of pictures in the presentation
Keep the audience engaged - read the audience
Don't read off the slides
Describe prior knowledge at beginning
Also, one of the criticisms Ms. Lord gave was that Tyler did not address his weaknesses in his blog very well and did not work to fix them.
So here, and now I will address one of my weaknesses. Research. I don't have enough research. I need an annotated bibliography at the end of this so I need sources.
I just did some research and recorded it in my last post but that is not enough. In order to have more research I will have three more research posts before the end of this project.
Peaks / Crowd Funding
I found this great video to help me as I enter the last stages of editing and I put together this crowd funding video.
I could not embed the video, but here is the link...
I could not embed the video, but here is the link...
https://www.youtube.com/watch?v=iUaxi8O1whg#t=41
This video told me steps to create a crowd funding video...
STEP 1 Identify a clear mission statement
STEP 2 Personalize the mission statement
"How do my personal memories influence my work and make me want to go to work?"
STEP 3 Blurt and Blab (Finding the Story)
Stories of the mission statement in action
An experience with a particular child
STEP 4 Connect the Mission Statement, Personal Experience and Story
-Who I am
-The story
-The ask
STEP 5 The ASK
"The thing that can fail the most in any fund raising campaign is forgetting to ask."
Soo... How do I ask?
Craft a short, simple message
Three options for how to ask...
1- Super Simple "Would you consider a gift of x ammount?"
2- Be specific "For $20, would you support a child in this program?"
3- Don't ask to donate at all "Join us in making a difference"
Keep Three things...
After you ask... Keep quiet. Let the message sink in.
Keep your perspective.
Keep your chin up.
This format works well for a straight up pitch. I would need to modify it in order to use the footage that I already have.
Interview Wednesday
I secured an interview with a fantastic orator who is very enthusiastic about Vitamin L.
We are meeting on Wednesday at CTB downtown. I am worried it will be noisy (right around lunch time) so I will figure out a microphone so that I can have good sound quality.
He will be such a great person to have in the video. I'm excited... I'm not really nervous for interviews anymore.
We are meeting on Wednesday at CTB downtown. I am worried it will be noisy (right around lunch time) so I will figure out a microphone so that I can have good sound quality.
He will be such a great person to have in the video. I'm excited... I'm not really nervous for interviews anymore.
New Promotional Plan
Just got off the phone with the director of Vitamin L.
It was out of my comfort zone to ask to change the scope of the project but it was necessary.
Because of the approaching deadline I have changed the project to something simpler, and with a specific use.
The board is planning on crowd funding. We are planning to raise $25,000 over a two month period for the groups 25 year anniversary. We will be crowd funding through Peaks at Cornell Cooperative Extension.
I will be a captain for Vitamin L. The captains are responsible for a portion of the fund raising and getting the word out.
My video would be on the main page and I would use myself in the video. There are ideas that I want to get across in my video that I don't have other people saying. I would be the "glue" holding the footage I took together.
The video would look something like this "Hi, I'm Josiah and I am a captain for Vitamin L's crowd funding goal of $25,000. You should donate because..."
Maybe a little softer than that, but that is the idea.
It was out of my comfort zone to ask to change the scope of the project but it was necessary.
Because of the approaching deadline I have changed the project to something simpler, and with a specific use.
The board is planning on crowd funding. We are planning to raise $25,000 over a two month period for the groups 25 year anniversary. We will be crowd funding through Peaks at Cornell Cooperative Extension.
I will be a captain for Vitamin L. The captains are responsible for a portion of the fund raising and getting the word out.
My video would be on the main page and I would use myself in the video. There are ideas that I want to get across in my video that I don't have other people saying. I would be the "glue" holding the footage I took together.
The video would look something like this "Hi, I'm Josiah and I am a captain for Vitamin L's crowd funding goal of $25,000. You should donate because..."
Maybe a little softer than that, but that is the idea.
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